Lawrence Medina

Where do words belong in the world of marketing and creativity? What story do you want your brand to tell? Who do you want to reach out to…? How do you reach out to people?

There is no greater tool than language.

To be more specific, there is no greater tool than the pen (keyboard in this case).

I wish to share with all of you’re the greatest invention that mankind ever cared to name. We all knew it—long before we could fully express it. It is quite honestly innate to our nature, even if you don’t believe yourself to be great with this tool… It will come to naturally.

I digress—for now. I’m sure you must be wondering what this tool is by now. Well, shall we delve deep and find out what keeps humanity going—no matter the ventures we take?

Storytelling—Humanities Greatest Invention

Yes, storytelling. In the past, we shared our tales and knowledge through this method. Today, we still do the same—albeit in less of a showman-esque fashion.

How then shall we implement storytelling to boost both your marketing tactics and branding? Well in simple terms, both of these require a storyteller’s touch.

What is marketing without using the buyer’s journey? That journey that you might look to is nothing but the hero’s journey in a story—and your product or service it the hero’s blade that vanquishes the foul villain at the end.

What would a brand’s voice be without a story? Nothing but a series of words that hold no meaning behind them.

In the end… A story gives meaning to the words your use. In today’s world, you cannot share that story without… well a storyteller, but to be more specific—without a writer.

Let us look more at this skill—a near impossible thing to master—that is innate to humanity.

On Writing

What does it take to write a story?

Understanding is the best way to break down this element. A writer must be able to understand the topic being discussed and be able to convey that topic in a manner that anyone reading may be able to understand.

Think of it this way, the original way of telling stories was through spoken word. How could you share a story with someone who couldn’t understand how you speak—whether it be language or the manner you speak in. How can you impart information and create a connection if there is no common understanding?

Here lies the main issue you may face as a marketer or if your starting up your brand—or even if you are in creative. How do you create that understanding? How do you write a story that will draw in your audience?

Here lies the key. It can come down to a simple phrase or idea.

“What story do you want to tell them?”

Creating a Story

If you have an idea of what you want to share with your potential audience—then create that journey. Better yet, create the story you would like them to follow. If someone is unaware of what you do, rather than explain it, share a story. If you feel you don’t have the creative chops to create that story look to someone that has come to you before. Use their journey as the story of what your brand or company does.

Often times the best place to look to in order to create the story you need is the audience you already have. Build your story from there, create smaller elements and segments that you can use in order to maximize the effectiveness of your story.

After all, we all want to hear a story. No matter where it comes from or who, humanity has that innate ability to create stories and the insatiable hunger to hear more.

The Story Continues

Here lies the surface of storytelling. It is a great beast and in today’s age, there are a multitude of ways to both tell and create stories.

Let us see where this story ends. Come join in and we’ll share our journey’s.