Lawrence Medina

Call to Seneca

I read and write without fully reading and or writing. I am empty when I stand (sit) before an empty page. There is nothing for me to do, but to fill in the void that is in my way. Once it has been filled… I will do it again and again. I write for the day that I am one day empty and can truly find peace. The irony to it all… I read, learn, and expand my scope… just to write and empty it all out again. Where can I find peace? Likely not in this craft, but I find that it is my calling.

The main goal now is to find out what exactly I would want to write about and whether or not I can do it well. I know a couple things, but overall—I am empty. I am looking to learn more and become better at my craft. Writing is my main wheelhouse and so I will focus on it here—albeit in what might be a roundabout way. I am going to channel Seneca—at least in my attempts towards serenity and the path to mastery.

Interests Include Marketing, Advertising, and The Creative Process

My focus will be primarily on marketing, advertising, and the creative process. There will be numerous topics to hit on and quite frankly an eternal amount of reading I need to do. I will begin with a basic question and try to lose my mind as I ask more about what this even means and how to use it. I am not a professional giving out my professional opinion, but rather someone seeking out information and sharing it with anyone who wants to read what I have to say. While I am interested in the aforementioned topics, it may get weird. I will not always talk about them directly, but at times indirectly and see how I can loop different topics into the main topics.

My favorite topic is on the creative process. That is just a struggle that I face every day. Even writing this now is a part of the creative process that none but I see. Well, some of you might see it—but you’re probably wrong. I would love to dive into my creative process, but realistically I am still trying to flesh it out and ensure that I can create things effectively and repeatedly.

Will it be Masterful?

Probably not. That’s the short of it all. I’m no master. Honestly, sometimes I don’t know if I’m even good. I’m damn well trying to get there and I may be underselling myself. (If you’re reading this in the future, please know that time has passed).

I’m still developing my style. Still developing an eye for design. Still developing in general. I hope that I never stop developing. Stagnation is an absolute fear of mine. I don’t want to wake up one day to say, “I’m a master of my craft… now what?” There is only dread in that sentence/phrase. Knowing that there is nowhere else to go in your trade. To stand at the top and realize… This is it. Or worse… That was it?

I’ll not heed any clarion call, because I’m just here to learn. I would like to say I won’t yield in the face of that blank page. But I will. I’d like to say that I won’t change. But I will.

My Writing Style is Subject to Change

Ultimately, I’m hoping you want to join me for this ride. Again, this is the 3^rd time that I restarted blogging in this manner. This time though, I’ve got a plan. More thought out and well rounded than before. There is a single word involved, but we’ll get back to that at another time.

I digress… Everything written here is to be my opinion—the opinions of a novice going adept. I’ve got growing pains going on, so I’ll likely keep changing. My style will be subject to change—just as you are. I am once again asking that you join me for this ride. Maybe you’ll learn something—maybe we’ll learn something, hell, maybe we won’t learn a damn thing.

Maybe on some level this is all for me. To keep on trekking and learning. Because through it all, there is one thing that I don’t want to be…

I Refuse to be Pigeon-Holed

I disagree with the idea of a niche. I will not fall into the trap of being a “Subject Matter Expert,” it’s just not in my bones. I get restless. I get antsy. I want to keep on changing it up. Who knows, I may not even be writing anymore and might instead be performing what I’m doing here.

All I know is that I won’t fall into that trap of being the one who only knows and is a master of “that thing.” I want to be sought out for the smorgasbord of things that I know.

I’m reaching the end of the idea here. This may read closer to a journal entry than a blog, but that highlights what I’m doing here. I understand that for branding purposes, this may not be healthy, but it’s the voice that I am drawn to time and time again.

I ask, once more—for the third time—join me for the ride. Follow me on all the things. There’s gonna be something you’ll like.