What is a Content Creator?
Content creators exist to make online entertainment, which branch far beyond just the online realm. Content creators are masters of a certain kind of art. They can capture people’s attention and push an idea to a new level. Creators are everywhere—every social media platform, from its users to professionals, can be seen as content creators. These platforms are only as lively as they are thanks to content creators, who are essentially the lifeblood of these platforms.
The reason why so many people spend time online and on these platforms is thanks to these content creators. Whether you care to admit it or not, you’ve probably got your favorite content creator. They are likely the reason why you stay on certain platforms no matter how many times you may claim it to be a cancerous cesspool. There are an assortment of reasons that a content creator may appeal to you—perhaps it’s their styles, takes, or even them being an inspiration.
Nowadays everything has become content. If you are putting something out there for other eyes to see, you could classify yourself as a “content creator.” It sort of depends on your intentions when creating that content. Who do you want to see it and why do you want them to see it? It sort of all comes down to the question…
Why is “Content Creator” a Thing
And who benefits from what content creators do…
It is a position of necessity. Without these content creators the internet would realistically be one of three things… A forum, a billboard, or a corporate hellhole. The internet sort of is all of these things at once—but content creators help to not make it feel like this. They create these areas and niches that allow for different communities and feelings across the differing hyperlinks.
This position of necessity benefits users across the internet. It allows people to use their voice and turn these seemingly similar but wholly unique areas of the internet their own voice and identity. People center around these creators and cultivate communities around them. Look to YouTube and you’ll see that there are different communities depending on who you follow.
Content creators help to give the internet and its communities a voice and identity… but a problem arises once money gets involved. Specifically, when companies start to hire and seek out these creators. That’s when we begin to see…
The Abuse of Content Creators
I ask again, what is a content creator? Everything and anything that revolves around the creation, publishing, curation, and adaptation of what we see online. What exactly are we seeing online? Well… the writing, the images, and the videos all require numerous steps to become the content we consume. You would imagine that these content creators are usually a team.
That’s where you’re mistaken. Content creator is a title. A role to be filled. Often times throughout these companies, they’ll look to one person to create a wide swathe of content. Maybe you as an individual are a content creator—I sometimes like to think of myself as one—but I specialize in writing. These roles would likely ask for more than just writing from someone like me. They might slap me onto a desk and tell me to start editing and creating videos, while writing the social media plan.
There is an abuse of content creators going on throughout the online landscape. There are some people who are jack of trades in content creation and somehow masters of each craft, but in a work setting, this does not create a happy work-life balance. How then do we give these creators some slack?
How can we Better Clear Up this Issue?
Specialization is key, but a change is needed.
Specialization is the key to stopping the abuse of content creators. Everyone has something that they love doing when it comes to content creation and some things that they HATE doing. Once again… I love writing—it’s my bread and butter. I would say that we need to give content creators a specialization to take away the pain and stress of piling every step of content creation onto their desk.
Content creators are amazing, but burnout is the greatest enemy for them. Burnout comes faster and faster the more you must churn out. This is even more true when there are numerous types of content one needs to create.
Give your content creators the space to relish and grow in their craft and you will have better content in the pipeline. They are the lifeblood for your voice and the main connection to your audience/community.
I would dare say that the term “content creator” should be done away with. As people will look to it as a catch-all term and continue the ouroboros of content abuse. We’ve got to start being specific for the types of content we are seeking to create and especially the type of content that our brand needs.
Let’s Look at More Content Creators
Talent exists on all social media platforms, but it can be hard to find it sometimes—what with the seemingly random algorithms and the tendency for some sites to focus on sales. From artists to video essayists, and just general personalities—these creators are the reason I keep going to these sites. I’m gonna list a few of them below.
Pinterest (in general)
Lawrence Medina 
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