Lawrence Medina

As we spoke of before conflict helps to create a greater story experience. To bring this all into a single idea. Conflict is what drives change.

Where then can you look for conflict to drive this new change? Well, I’d love to talk to you about your brand. Where is the conflict within your brand? Don’t lie now… Every brand has one. It’s impossible to be perfect no matter how glamorous the lights become, there will always be that one dark spot.

You may think the best thing to do is to get rid of the dark spot on your glamor shot, but could I possibly offer you a new solution?

Embrace it.

Embracing the Problem

Encountering problems is normal when you’re running your brand. I would like to break this problem you may face into different segments, but before we delve into that prospect… Let’s talk about the “problem” at hand.

I’ll keep with the analogy of the “dark spot” for now.

At first glance, you might want to simply wipe it away. Perhaps cover it with some more light or a new splash of color. You may stare at it and become lost—enraptured by the thought of it. While you can do this, let’s look at the problem from a new point of view.

One that doesn’t hide it, but rather embraces it. That dark spot can add a new depth to your brand—this problem, could just be another avenue to travel down. It could add an air of authenticity to your glamour shot. Maybe it’ll catch the eyes of passerby’s who simply see another perfect picture with no flaws.

And here lies the heart of your brand.

Find your Flaw

 

That “problem” is more than likely not a problem, but rather a flaw you don’t want to see. I urge you to stare deeply at hose flaws, they are a great way of bringing your brand to a new level. Why is that?

To put it simply, flaws are real. You likely want your brand to feel real to those who happen upon it. To feel real to those who opt into following you. Overall, you want your brand to be real. In order to accomplish that, you’ll want to find and embrace your flaws.

Now your flaws don’t mean they are detrimental to your brand’s existence. A flaw is small. It is that dark spot on your glamour shot. Really only noticeable because you’ve been staring at it for hours on end.

Once you know what your brand’s flaw is… Well, you can bring it to new places and play around with it.

Social Flaw

Flaunt your flaw on social media. Perhaps you have a tendency of posting at late hours, you can poke fun at your own flaw. Should others point out your flaw, get out ahead of them. Remember a flaw isn’t detrimental to your brand’s existence.

When it comes to social media, you should always use your flaw to make your voice more appealing. Should you hide it away, while others point it out, you’ll only be doing your brand a disservice.

Be loyal to your voice, this means accepting everything that is a part of it.

Creating Content from the Crack

Content creation can be rather difficult when you’re using your usual standards. A new way of thinking is always appreciated when you are creating content. Look to your flaw, it can be a great spring where wonderful ideas can form.

Make a headline around your flaw—turn it into an email campaign. Twist it around and create a graphic that alludes to your flaw. Content is great when paired with conflict.

Since every piece of content should tell a story… Be sure that you take your flaw and turn it into a story you wish to tell. Don’t let your competition get ahead of you, by allowing your flaw to fall into their hands.